FROM CALM AGENT DESK

Standing Out as a Home Seller in a Buyer's Market

In most areas of the country, we’re in a buyer's market now.
When competition increases, home sellers need clear strategies to attract buyers. Using AI tools can significantly improve your results.

Traditional Selling Strategies

• Competitive Pricing: Price your home accurately to attract buyers quickly.

• Curb Appeal: Focus on landscaping and decluttering for a strong first impression.

• Staging: Professionally staged homes sell faster. Consider virtual staging as a budget-friendly alternative.

• Buyer Incentives: Offer to cover closing costs or provide flexible move-in dates.

• Strong Marketing: Use high-quality photos, engaging video tours, and widespread online listings.

AI Strategies for Better Results

1. Targeted Buyer Matching

AI matches your home with buyers who are actively searching, leading to quicker offers.

2. Virtual Tours and Staging

• AI Virtual Tours: Let buyers explore your home online and visualize personalized layouts.

• AI Staging: Quickly stage your home digitally in styles appealing to your ideal buyers.

3. Smart Marketing

• Personalized Listings: AI creates customized descriptions to attract interested buyers.

• Pricing Insights: AI suggests optimal pricing based on current market data.

• Automated Targeting: AI identifies potential buyers and automates outreach and follow-ups.

4. Instant Communication

AI chatbots quickly respond to buyer inquiries, schedule showings, and qualify leads.

5. Market Insights

AI analytics identify the best listing platforms, track buyer interest, and suggest effective timing for updates, helping you adjust your strategy easily and quickly.

REAL ESTATE NEWS

Move-in-Ready Home Is a Critical Differentiator For Sellers

U.S. housing inventory has grown sharply in 2025, up 33% year-over-year and reaching levels not seen since 2019.

With more homes on the market, buyers are less aggressive with offers and can be more selective. Sellers must now compete not just on price but on condition and presentation, as buyers gravitate toward homes that are move-in ready and require minimal immediate investment.

In this environment, sellers who invest in repairs, updates, and staging are far more likely to attract offers quickly and achieve better sale prices. Homes that require work are increasingly being overlooked or receiving lower offers, as buyers have ample alternatives.

Making a home move-in ready is often essential for sellers to stand out and succeed in the high-inventory, buyer-driven market of 2025.

AI NEWS

Whoa What? AI Paint?

Stanford University researchers have developed a remarkable paint using artificial intelligence, promising to cool buildings passively and reduce energy costs. According to a recent article in Gigadgets, this innovative formula reflects 96% of sunlight and could lower indoor temperatures by up to 10°F. The AI-driven method rapidly analyzed thousands of material combinations, identifying an ideal mix of minerals and polymers.

With pilot projects anticipated by 2026, real estate professionals should monitor this innovation closely.

Sustainability trends increasingly influence property values, offering agents an opportunity to position themselves ahead of the curve by understanding and promoting eco-friendly solutions.

AI PRODUCTIVITY

Could choosing paint colors help differentiate your listing?

Colors set a home's emotional tone, yet agents often spend valuable hours uncertain about choices. Sherwin-Williams’ Color Expert app simplifies decisions instantly. Using AI-driven recommendations based on room size, lighting, and desired mood, this free tool streamlines your listing’s color palette.

Stand out from the competition:

• Capture photos of your listing directly within the app.

• Use AI to visualize rooms in different wall colors instantly.

• Offer clients clear visual options that help them see a property's full potential.

Houzz.com AI Remodel Tools

Houzz is a top platform for home design and remodeling, now featuring advanced AI tools for home sellers and real estate professionals. 

With Houzz Pro’s AutoMate AI, users can instantly turn 2D floor plans into interactive 3D models and convert product photos into dynamic 3D furnishings for virtual staging.

The AI also automates project schedules and estimate creation, saving time and improving accuracy. These features help agents and sellers present homes more attractively, drive buyer engagement, and streamline project management, making Houzz an interesting tool for standing out in a competitive real estate market.