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FROM CALM AGENT DESK
Stepping Back Into the TrenchesHave Agent Commissions Changed Since Settlement
AI PRODUCTIVITY
ChatGPT 5: What Matters for Real Estate AgentsMarket Trends Translator Prompt
FROM THE CALM AGENT DESK
Stepping Back Into the Trenches
I have huge news! I have stepped into a new role as Managing Broker and Productivity Coach at Keller Williams Thrive Santa Cruz.
It is a return to the trenches with compliance oversight, agent mentorship, and raising professional standards, while working alongside a forward thinking team that sees technology as a partner in brokerage operations.
I am especially energized to implement AI workflows in the real world to grow business. My focus is on practical systems that help agents work more efficiently, serve clients more effectively, and make better decisions with the right information at the right time.
I look forward to collaborating with my professional network in this new chapter and connecting with those who share a passion for growth, innovation, and the evolving real estate landscape. Let me know if you’re curious about our new AI-powered KW office.
REAL ESTATE NEWS
Have Agent Commissions Changed Since the Settlement? Not in Any Dramatic Way
HousingWire reports that despite broad predictions, agent commissions remain notably stable nearly a year since the NAR settlement took effect.
Key takeaways:
RealTrends data shows that average agent commission has increased slightly from 2.65 percent to 2.71 percent.
Brokerages remain profitable, with AccountTECH’s May 2025 EBITDA margin index above pre-settlement levels, suggesting the industry has absorbed the changes without significant financial strain.
The broader narrative is straightforward. The reforms have added paperwork and disclosure changes, but they have not changed commissions in any dramatic way. Agents who focus on transparency, efficiency, and strong client communication are positioned to build clarity and trust and win the business.
AI PRODUCTIVITY
ChatGPT 5: What Matters for Real Estate Agents
Stop Picking Models
GPT 5 automatically figures out the best way to handle your task whether it is writing, analysis, problem solving, or conversation without you having to choose a version.
Use it to: jump between drafting a listing description, analyzing market data, and role-playing a client negotiation in the same chat.More Accurate, Less Guessing
Trained to say “I don’t know” when it is unsure, GPT 5 reduces hallucinations and adds more source based answers.
Use it to: get cleaner market summaries, legal clarifications (still verify), and nuanced advice with fewer inaccuracies.Handles Massive Context
Now processes up to 400k tokens including entire market reports, contracts, or multiple property files in one session and reasons through them.
Use it to: upload buyer criteria, MLS exports, and zoning regulations together for a single connected analysis.Understands Multiple Formats
GPT 5 can see, hear, and read, then think about that content.
Use it to: feed in property videos, inspection images, or whiteboard sketches from client meetings for instant structured notes.Built In Personalities
Switch between “Listener,” “Nerd,” “Robot,” or “Cynic” without re prompting. These personalities can be selected and saved in your ChatGPT profile settings.
Use it to: quickly adapt tone for different outputs such as a warm welcome email or a precise property condition summary.Better at Complex Projects
Improved at following long multi step instructions and catching its own mistakes.
Use it to: plan multi month marketing campaigns or coordinate multi property showings without losing track of details.
Micro Tutorial: Same Day Client Prep with GPT 5
Goal: Prepare for a client showing with custom insights and materials in under 20 minutes.
Set Personality: In ChatGPT profile settings, choose “Listener” for warm and client friendly language.
Upload Context: Drag in your buyer’s criteria document, MLS listing sheets for the day’s properties, and any relevant inspection notes.
Ask for Summary: Prompt GPT 5 to create a single page overview for each property, including pros, possible concerns, and suggested talking points.
Create Follow Ups: Request a short thank you email template for after the showing that reflects the “Listener” tone.
Save Outputs: Keep the summaries and email drafts in your CRM for quick edits and sending.
Time saved: You prepare in minutes instead of hours and walk in with tailored materials ready for each client.
AI PROMPT
Market Trends Translator Prompt from Jonathan Mast
Make Money & Deliver Value: Turn data into client-friendly insights.
Prompt:
Act as a real estate economist and market educator. I will give you recent MLS data, market reports, or statistics. Translate this information into a clear, easy-to-understand summary for clients that explains what the trends mean for buyers and sellers, and how they should act now. Ask me any questions you have.
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