FROM THE CALM AGENT DESK

Will White-Collar Workers Start Selling Homes?

In a recent interview with Axios, Dario Amodei, CEO of Anthropic, issued a stark warning:

Many people still resist the idea that their jobs could be replaced. But inside the tech world, a rapid transformation is already unfolding.

So what does that mean for real estate?

We cannot predict exactly. But a few changes seem increasingly likely.

1. Local Market Shifts

If significant white-collar job losses materialize, we may observe ripple effects in neighborhoods predominantly inhabited by these professionals. Areas previously considered stable could experience increased property listings, price adjustments, and heightened market volatility.

2. Structural Changes in the Industry

The integration of AI into real estate is already underway, automating tasks such as listing preparation, property valuations, and client prospecting. This technological shift offers increased efficiency but also introduces new forms of competition. Future real estate professionals will need to adeptly incorporate AI tools into their workflows while maintaining the personal touch at the business's core.

3. A New Type of Colleague?

Historically, during periods of economic transition, real estate has attracted professionals from other fields, drawn by relatively low barriers to entry and the potential for performance-based earnings. It's plausible that displaced white-collar workers might consider real estate as a viable career path, seeking opportunities that offer autonomy and income potential.

Should this trend emerge, it could reshape the professional landscape of real estate. This potential influx underscores the importance of adaptability, continuous learning, and a commitment to providing exceptional service.

A few ways to prepare

1. Keep improving and learning and become better at your profession.

2. Identify tasks in your workflow that could be enhanced or streamlined using AI tools.

3. Reflect on the core reasons you chose a career in real estate and consider how to align your practices with those foundational motivations.

REAL ESTATE NEWS

Upcoming Changes to the NAR Code of Ethics: What You Need to Know

In June 2025, the National Association of REALTORS® will vote on proposed updates to its Code of Ethics. If adopted, these changes would promote fairness, clarity, and professionalism, particularly in areas like discrimination, dispute resolution, and social media behavior.

You can review the full proposal here:

2025 Summary of Key Professional Standards Changes

Key Changes, Simplified:

Social Media Rules: What’s Changing

The new language in Article 15 makes it clear: your professional obligations apply on social media too.

Key points include:

• You are responsible for any false or misleading statements on your account, even if posted by others.

• Inflammatory, sarcastic, or personal attacks are not acceptable.

• If you discover something inaccurate on your platform, you are expected to correct or remove it promptly.

• Never share confidential client details or non-public listings without permission.

The Broader Conversation

These proposed changes are part of a larger shift in how professionalism and speech are being defined across industries.

In Texas, lawmakers are considering Senate Bill 2713. The bill would prevent trade associations like NAR from denying membership based on a person’s speech or public statements and allow individuals to sue organizations over the enforcement of those rules.

This policy update reflects deeper questions about how the industry sets standards and how those standards hold up in a changing legal and cultural landscape.

AI UPDATES

Canva Enters Real Estate at Scale

Keller Williams Realty has announced a flagship partnership with Canva, giving all KW-affiliated agents enterprise-level access to Canva’s design and AI tools. eXp agents already have access through their internal platforms, and other brokerages are likely to follow.

Chris Czarnecki, KW CEO, said the partnership is “another milestone in our commitment to equipping entrepreneurs with best-in-class tools to build their brand and grow their business.” Designs can now auto-populate with agent and MLS data, stay brand-consistent, and scale across formats without extra software or staff.

AI Is Now Central to Canva’s Platform

In April, Canva launched a set of AI tools within its new Visual Suite 2.0. These tools are not separate features. They are now integrated across the platform and are used to speed up design, writing, and formatting tasks.

Notable AI Tools from Canva

• Canva Sheets – A visual spreadsheet tool that connects directly to design projects

• Magic Charts – Converts spreadsheet data into branded visual charts

• Magic Write and Design – Generates text and layout suggestions from short prompts

• Magic Code – Allows users to create simple interactive elements using natural language

• AI Translations – Converts content into over 100 languages

• Bulk Content Tools – Helps generate large batches of visual assets

Where It Fits

Real estate agents are increasingly asked to act like marketers. Canva meets that moment. It is not a technical tool. It is a visual one. It helps agents show their work, tell their story, and move faster without losing quality.

The value is in its accessibility. What once took a designer and a week can now take a single agent and an hour.

While specialized apps still lead in advanced, technical, or highly customized tasks, Canva is the clear leader for democratizing design and enabling rapid, collaborative visual content creation at scale.

AI PRODUCTIVITY

Step-by-Step Instructions: Using Canva Sheets AI for Real Estate Data

Here’s how to use Canva Sheets for real estate data:

1. Access Canva Sheets

• Log in to your Canva account.

• On the homepage, select “Sheets” from the “Create a design” menu. This opens a new spreadsheet, similar to Google Sheets or Excel.

2. Input or Import Real Estate Data

• Enter your data (address, price, square footage, status, etc.), or import data from a CSV file if you have property listings exported from your MLS or CRM.

• Organize your columns (e.g., Address, Price, Bedrooms, Bathrooms, Status, Agent).

3. Use Magic Formulas for Calculations

• Click on a cell where you want a calculation (e.g., total property value, average price).

• Go to the “Actions” button or right-click the cell and select “Magic Formula.”

• In the prompt box, type what you want, such as “Calculate the average price” or “Sum the total square footage.”

• Click “Generate Formula.” Canva AI will suggest the correct formula (e.g., =AVERAGE(B2:B10) for average price), which you can insert into the cell.

4. Analyze Data with Magic Insights

• Select the range of your data or the entire sheet.

• Go to the “Actions” menu and choose “Magic Insights.”

• Type a natural-language question, such as “Which property has the highest price?” or “What’s the total number of listings by agent?”

• Canva AI will analyze your data and provide an instant summary, highlight trends, or answer your question directly in the sheet.

5. Visualize Data with Magic Charts

• Highlight your data range (e.g., prices by neighborhood).

• Click the “Magic Charts” button in the toolbar.

• Canva AI will suggest chart types (bar, pie, line) based on your data. Select a chart to insert it into your sheet for easy visualization of trends like average price by neighborhood or monthly sales volume697.

6. Style and Share Your Sheet

• Use Canva’s design tools to format your sheet: adjust fonts, colors, borders, and add your agency branding.

• Download your sheet as a PDF, image, or share it directly with clients or team members via a link.

Tips

• Be specific and clear in your AI prompts for best results (e.g., “Sum total sales for 2024”).

• Use Magic Insights to quickly summarize trends for client reports or internal analysis.

• Combine Canva Sheets with other Canva AI tools (like Magic Design or Dream Lab) to create complete marketing packages for your listings.

Canva Sheets’ AI features can be helpful for real estate professionals who want to streamline data analysis, reporting, and visualization without advanced spreadsheet skills.

Calm Agent ChatGPT Playbook for Real Estate Agents is here!

Access it in the Calm Agent AI Suite on the website. Here is a link to the download page.